Also unusual is Jovanotti’s relationship to the Latin music world.   Unlike compatriots Laura Pausini and Eros Ramazotti, the Rome-born  artist found success in the mid-nineties in Latin America with Italian  language hits “Serenata Rap”, “L'Ombelico Del Mondo”, and “Penso  Positivo”.  His fascination with Latin music and rhythms has led  Jovanotti to collaborations with Jorge Drexler, Jarabe de Palo and, more  recently, with Sergio Mendes.  He performed a warmly-received set at  Havana’s “Paz sin fronteras” concert in September 2009 as Juanes’  special guest.
Jovanotti’s July visit to the US will also bring  him to New York’s Central Park SummerStage on July 31 to headline a  concert with openers Natalia Lafourcade and Los Amigos Invisibles.
Jovanotti’s  first American release “OYEAH”, is a double album collection featuring  all new live versions of original repertoire drawn from his  generation-long career plus 3 unreleased studio takes on classic Italian  songs re-interpreted for today's international music market.  “OYEAH”  was released on the Verve Forecast label in December 2009.
Until now, American audiences have had to make do with mere glimpses  of the brilliant career of one of Italy's most famous contemporary  artists, the Tuscan singer and songwriter Lorenzo Cherubini,  professionally known as Jovanotti. Over the past twenty years his  recorded and live collaborations with Michael Franti, Ben Harper,  Juanes, The Beastie Boys, Carlinhos Brown, Sergio Mendes, and Bono,  among other well-known names, have occasionally caught the ear of the  adventurous listener. Delivering lyrics in a half-sung, half-spoken  style that has something esthetically in common with a downtown reading  by a Beat poet, Jovanotti uses the rhythm and the ricochet of consonants  and catchy melodic hooks to create songs that are instantly accessible  to an international audience.
Jovanotti launched his musical career in the late 'eighties from a dj  stint on Milan's popular Radio Deejay network to become a commercially  successful, if not critically regarded, pop rapper/dj. Throughout the  'nineties, Jovanotti steeped himself in international influences which,  not unlike Manu Chao, he synthesized into a uniquely modern version of  the traditional Italian singer-songwriter. As his music evolved, so did  his lyrics, as he began to use his songs to address philosophical,  religious and political issues.
Jovanotti was the first Italian to work for MTV. The term 'world  beat', used to describe foreign language music with a groove, had just  come into vogue as the singer took to the role of Fellini-esque master  of ceremonies on the early 1990's MTV program "Earth to MTV".
His public commentary on politics became more pronounced on his sixth  studio album Lorenzo 1994 and both his critical and international  acclaim increased. The song 'Serenata Rap' was the most frequently shown  video on MTV Latino in that year and Jovanotti made two live concert  appearances on MTV Europe.
In the late 'nineties, Jovanotti made a direct leap into the arena of  world music, recording a portion of his seventh album Lorenzo 1997 in  South Africa with local musicians and guest stars. He also released a  greatest hits album in Spanish with lyrics translated by Jarabe de Palo  and Oscar-winner Jorge Drexler.
Jovanotti has recorded eleven studio albums; the four most recent  releases have all gone to number one in Italy. His most recent studio  album, the award-winning, multi-platinum Safari (March 2008) was  recorded in Los Angeles, Tuscany, Rio de Janeiro, Hannover, Germany and  Milan. The CD has been certified as Italy's #1 selling album of 2008  with more than 600,000 copies sold.
The name Jovanotti is taken from the plural form of the Italian word  giovanotto ("young man"). Lorenzo had once used the Italian-American  "Joe Vanotti" as an artistic name before morphing it into his famous  moniker "Jovanotti". The spelling of Jovanotti is anglicized, as the  letter J is not used in Italian.
